![]() ![]() For most e-commerce sites choosing the static content sections and then spending the tech resources a carousel implementation would have required on other UX issues will be a better tradeoff. Therefore, before implementing a carousel on the homepage, consider whether it may be better to simply use static content sections - and avoid the headaches that can occur when trying to implement and maintain a homepage carousel perfectly. It’s a vastly simpler UX design, offering a more ingrained web interaction than interacting with a site-specific carousel. This static content sections design alternative relies on users simply vertically scrolling the webpage. This alternative is to simply use static content sections scattered throughout the homepage in combination with featured categories. That said, we’ve observed in testing a well-performing alternative to homepage carousels that’s technically vastly simpler, and which can be employed on both desktop and mobile sites. Static homepage sections (as seen here at Gilt) is a well-performing alternative to a homepage carousel, which is technically vastly simpler than a “well implemented” homepage carousel. Mainly as many users are enticed by the typically large images and autorotation helps expose a variety of content without cluttering up the entire homepage.Ĭarousels therefore can perform decently - as long as the implementation itself and carousel content is crafted very carefully (most aren’t). If we set all the commonly observed and quite severe website usability issues aside for a second, we do find, that if implemented with great care, a homepage carousel can be a useful way to promote features, offers, and product-finding wizards. 3 additional UX requirements for mobile carouselsĭeciding Whether Having a Homepage Carousel Is Even the Right Choice.3 additional UX requirements for desktop carousel autorotation.3 UX requirements for designing a user-friendly homepage carousel for both desktop and mobile sites.Why autorotating carousels are problematic on mobile sites.Deciding whether having a homepage carousel is even the right choice.In particular, we’ll discuss and show our test findings on: In this article, we’ll discuss the test findings from our e-commerce Homepage & Category and Mobile usability studies related to homepage carousels. Carousel UX Findings from Our Usability Studies Indeed, our UX benchmark reveals that only 41% of the sites that have a homepage carousel have an implementation that’s largely free from usability issues.įurthermore, during our usability testing we also observed an alternative homepage design pattern that technically is vastly simpler to get right than a perfectly implemented homepage carousel and that performs well with users. In short we do find that homepage carousels can work with users, but in practice almost all carousels don’t, and the list of detailed requirements is long. While our large-scale usability testing reveals that users generally like the large imagery of carousels, a homepage carousel can cause more harm than good if the inherent serious usability pitfalls aren’t addressed. Our most recent UX benchmark reveals that only 28% of the top US and European e-commerce desktop sites have a carousel - down from 32% when we measured it in 2016 and 52% in 2013. Carousels are declining in popularity on e-commerce sites, especially on the homepage.
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